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Challenge
Strengthen the brand identity through a differentiated communication of the competition.
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Insight
Development of a new concept of brand and campaign that shows its more fashionista side and that is at the same time commercial.
Concept, Image Production, Fashion Content.
Strengthen the brand identity through a differentiated communication of the competition.
Development of a new concept of brand and campaign that shows its more fashionista side and that is at the same time commercial.
Production of national and international campaigns aligning the discourse of the brand with a more current communication.
Development of the magazine with personalized content for trade marketing and final public, focused on boosting sales.
We align all brand communication points, online and offline, with unique content.
We have developed a speech to highlight the romantic essence of the brand, with a more urban and current campaign concept.
The new campaign was photographed in Buenos Aires to reinforce the brand's feminine and free-spirited identity. The Argentine capital was chosen as scenery for its urban style, young and full of romanticism.
We combine the campaign concept and the lookbook in a single material to help and impact shopkeepers and representatives.
