Pink Gym

Girls Move On

Branding and Positioning, Digital, Trade Strategy, Image Production, Fashion Content, Retail.


Love pink, love gym

The brand was repositioned to fulfill a broader and less exploited niche within women’s fitness fashion. Thus, we created the motto “Love Pink, Love Gym” to connect the brand to a youthful and delicate language within this world.

Los Angeles Winter 16

The campaign was photographed in Los Angeles to reinforce the new brand’s identity, reaching Young, urban women that are always on the move.


We Turn Images Into Sales Tool

Development of printed materials with the main purpose of assisting sales and communicating brand’s DNA.

We Direct a Language in Digital Environment

From its design, the campaign is developed to assist all communication points. From printed to electronic materials, the language used in the brand and campaign is spread without making its speech look as repetitive.